Promotional activities are carried out for awareness building and motivating the community people towards changing their behavioral attitude regarding health, nutrition, WatSan, personal hygiene practice, etc. BEES implements the promotional activities at the community level with the aid of IEC/BCC activities and materials. A notable number of promotional activities are facilitated for the target beneficiaries and community people. The activities include production of IEC/BCC materials (printed materials, audio-video materials, etc.), conducting courtyard meetings, organizing rally along with miking, film shows, folk songs, small and large group discussion meetings, seminars, workshops, meetings at different forums, doorstep visits, etc. To activate all the development programs, BEES has a well–equipped communication material development cell coupled with a team of skilled personnel.

Adding to these, to aware and motivate the people, BEES has been developing and using communication materials on Arsenic and HIV/AIDS and pasted on the back of the rickshaws containing different messages and pictures of dreadfulness of Arsenic and HIV/AIDS throughout the year. Besides it published special features and issues in its Bangla newsletter 'Mathchitra' on the dreadful impacts of Arsenic and HIV/AIDS.