are carried out for awareness building and motivating the community people
towards changing their behavioral attitude regarding health, nutrition,
WatSan, personal hygiene practice, etc. BEES implements the promotional
activities at the community level with the aid of IEC/BCC activities and
materials. A notable number of promotional activities are facilitated for
the target beneficiaries and community people. The activities include
production of IEC/BCC materials (printed materials, audio-video materials,
etc.), conducting courtyard meetings, organizing rally along with miking,
film shows, folk songs, small and large group discussion meetings, seminars,
workshops, meetings at different forums, doorstep visits, etc. To activate
all the development programs, BEES has a well–equipped communication
material development cell coupled with a team of skilled personnel.
Adding to these, to aware and motivate the people, BEES has been developing
and using communication materials on Arsenic and HIV/AIDS and pasted on the
back of the rickshaws containing different messages and pictures of
dreadfulness of Arsenic and HIV/AIDS throughout the year. Besides it
published special features and issues in its Bangla newsletter 'Mathchitra'
on the dreadful impacts of Arsenic and HIV/AIDS.