Social mobilization is a movement which aims at creating a major thrust to
solve problems of national magnitude by promoting participation of all
possible sectors and civil society, mobilization of local resources, use of
indigenous knowledge and enhancement of people’s creativity and productivity
through mass campaign. The concept has an extreme positive significance
where a real change could be initiated by orchestrating joint efforts
against the alarming health & education situation. To face the serious
disquiet scenario in health, education and some other areas, BEES felt that
the standard of living could be raised through an overall improvement of
socio-economic and demographic conditions by undertaking an integrated
social mobilization program with components of credit, health and basic
education as the major components.
To promote and improve the socio-economic status and demographic conditions,
promotional activities are facilitated in the intervention areas through
different forums. Young men in impoverished communities have many needs.
Sometimes the only means of income available involves strenuous manual
labor, low job security and little or no control over working conditions.
Though such type of work itself may not have a risk of HIV infection, but it
can lead to intense frustration. The lack of personal satisfaction may turn
into adopting escapist behaviors like getting drunk, taking drugs or having
sex with prostitutes/sex workers. Therefore, the youth groups of the society
become easy victims to HIV infection. With this understanding, BEES promotes
sex education for vulnerable youths and women through different
communication materials and promotional activities.
BEES believes that the focus on HIV/AIDS and other general & reproductive
health issues must be expanded to youth groups. But it is observed that
resources and attention are limited to protect young women from being
victims of HIV infection. This point is correlated with women's rights and
reproductive health. Before adopting any approach for prevention of
HIV/AIDS, it should be acknowledged that young women are far more vulnerable
than young men in this regard. Therefore, initiatives have been taken for
raising awareness and highlighting the means those perpetuate the power
relations in different societies and cultures to exploit the disadvantaged
women at all levels. To protect the violence against women the battle is
still being fought.
It should be admitted that still now women are having less opportunity,
lower status, less access to any skill development training and resources
and hence perpetuates their lower socio-economic status. The women are the
main sufferer of trafficking, victims of sex violence and pervasive
illiteracy. Their representation in different forum is insignificant which
also leads to weak voice in decision-making.
All these concerned BEES
to empower women and to prevent and control HIV/AIDS. Services are provided
to women vulnerable to HIV infection, especially those aged 15-49 years.
This includes women working as low-paid industrial workers (garment, hotels,
tea-garden etc.), and women living in slum areas. Services include Behavior
Change Communication strategies on HIV and sexually transmitted diseases,
condom promotion, referral to reproductive health services, advocacy to
local officials & agencies and; linkages with other development and HIV
prevention activities. Now women are getting aware of themselves and trying
to protect themselves from being raped or afflicted with HIV/AIDS. And, they
have started taking up their own responsibilities-own choice of lives into