Sensitivity towards human rights, gender and governance issues in Bangladesh is possessed by BEES. In its 28 years of journey, BEES believes firmly in some popular contemporary views - development is gender blind; the trickle-down benefits of development should equally reach women and men; all households should enjoy the same benefits and the same constraints etc.

Differential allocation of benefits of cash, food, education, training, credit, land-title, health care, social inequality and abusive differentiation of human rights are often experienced. BEES has its vision towards promoting a just society in which both men and women can work together to form institution to attain a greater degree of self-reliance in managing their own affairs, resources and achieve a higher and sustainable standard of living.

Gender awareness and women & legal right activities under BEES are initiated with the objectives to increase social awareness on gender related issues and to extend the legal supports to its group members to establish women's legal rights for eliminating all types of discrimination against women. Women group members of BEES are now more aware of their rights concerning women’s legal rights, dowry, divorce, demerits of early marriage & unregistered marriage, Mohorana (dowar), polygamy, inheritance and ownership of property, family planning etc.